About Us

 

Our Story

Before Pretend…

In the beginning, there was a great big garden. The garden was laden with lots of plants, animals and life of all kinds! This is not about that garden at all.

Before we began our game of Pretend, we were not even thinking about that garden. We were thinking about how there is SO MUCH space in the ABDL business world to innovate and grow, and after a very specific ride on a Magic Monorail, we decided to try our paws at innovating on a new adventure! Thus, KidPass was born! (Wait, KidPass?! WHAT?! Read on….)

Lets just say our first brand idea wasn't without its leaks!

What's this KidPass stuff? Our first company name was KidPass in 2018, as the idea was that the products would provide you your pass to be a kid again.

The brand read "KidPass - Permission to Be Yourself." We thought the idea was strong, but realized we could up the narrative and achieve so much more!

Brainstorming further we realized there was no fight needed or permission, as we can be ourselves right now, as we are, so a change of name was due after a change of pants.

PretendAgain - "Better This Time"

Once we decided to update our name. In about 6 hours and a list of 300 name ideas, we landed on what we all wish we had a little more of in our lives: Pretend.

Remember the garden from earlier? Cool. Forget about it, because we're talking about a new place: Dreamworld. What's Dreamworld? It's the magical home of our stories and ideas, stretching as far as our mind could imagine. Even with just a little of Dreamworld made through characters and clothing ideas, we immediately came to realize everyone can pretend in a better way as an adult - pretending TODAY is our second chance!

We Believe in The ABDL Community

PretendAgain isn't a hobby project for our team but rather a journey of joy and community building. We hope PretendAgain can create magical experiences forever and continue from one generation into the next. We want everyone to live life as their authentic selves, no matter if they are years into their own game of Pretend or just starting out in the ABDL space.

Business is an infinite game, which is why we are doing everything we can to build up the community and the PretendAgain company with a foundation that will always put the community first, including doing the right thing even when it costs us more money or may be difficult. A quick buck today may be very expensive tomorrow, which hurts the community in the long run, and we are committed to do our part to be here for the long haul! 

Our company DNA is to innovate endlessly and invest our first and second dollar back into the company and our artists. We do this because we love this work more than anything else. (No really, we LOVE creating new characters and ideas and bringing them to life!)

The Power of Artist Signatures

Every artist brings magic into existence, but many often never learn who did the work. Most companies strip the artist's value from the work when the contract is signed. Not here!

PretendAgain strongly believes the magic of creative work starts with our talented artist community and concludes with the designer's unique signature. As you explore Dreamworld on our website, you'll find that product pages and the products themselves have the artist's signature designed into them. Signatures are often hidden in the art or included on the packaging.

 

Products & Release Schedules

Geo: "OMG, did you see it? Isn't it so COOL!?"
You: "See what?"

Checking the PretendAgain.com website to see if new products have appeared isn't for everyone, so we wanted to let you know that we try our best to release something new Only When It's Ready. We've eaten WAY too much spam in our lives, so we're committed to only letting you know when it really matters.

Most releases will be posted on social media platforms like BlueSkyNot-TwitterFacebook, and Instagram. Are you on Telegram? We also have a handy Telegram Channel for the latest news straight to you. We do our best to reserve email marketing for the products we are most excited to release into DreamWorld! We promise not to talk about that garden there, we pinky-swear!

 

Our Five Promises & Unique Sparkle 💌

We pour our heart and values into everything we create, backed by 5 customer guarantees you can count on!

1) Fast personal support ⚡

You have self-serve controls right from your account, and if you need us, we are here to help!

2) Designed by artists you know & trust 🎨

Our ABDL artists bring the magic, and we make sure their personal signature shines in every design!

3) We do what we say 💯

We’re all about fairness and keeping our promises to the ABDL community in every aspect of our business and services.

4) We stand by what we sell 🤝

We earn your trust by building it into every step—from design to manufacturing to your doorstep. We believe in doing the right thing and creating products we proudly use.

5) Magic at every turn ✨

From discovery to unboxing and play, we fill every moment with fun and imagination. We infuse pretend into everything we do!

 

The PretendAgain Team

Do you ever take notice of experiences that run so smooth you hardly noticed there is a company there? Magical right? Us too, which is why we love building and creating products and experiences that surprise and delight!

Meet the team!

CEO / Founder - Lyrick

Lyrick founded PretendAgain in 2020, driven by a passion for product design and creative innovation. A lifelong enthusiast of ABDL, Lyrick brings a unique blend of expertise in business, IT security, UX/UI, and creative writing to the table, ensuring each product is thoughtfully crafted with both functionality and imagination in mind.

Illustrator - LilChu

Chu’s art style is often recognized in ABDL comics and his commission work over the past decade. Chu holds a degree in Advertising with a minor in Graphic Design, bringing a distinctive artistic touch to the PretendAgain team. Known for his signature line style and exceptional talent for illustrating human characters, Chu’s creativity and innovative ideas elevate every project. Chu enjoys connecting with the community and also reading the thoughtful comments customers leave with their orders.

Illustrator - OzzyDerg

Ozzy’s artistry takes center stage with his premier diaper design, TryAgains—a hallmark of the PretendAgain brand and a staple in many ABDL wardrobes. His iconic soft style shines across a variety of products, including T-shirts, mugs, hats, hoodies, and playful items featuring the beloved TryAgains characters. Fun Fact: Inspired by his treasured plush bear, Osito, which still resides on his bed at home, Ozzy brought this heartfelt character to life, making it an integral part of the TryAgains story.

Graphics Artist - Darkuro

Darkuro is the creative force behind the eye-catching ads, icons, and visuals across PretendAgain’s website, social media, and products. With a degree in Graphic Design and a passion for street art, Darkuro brings a unique flair to every project, including highly detailed diaper design conversion to vector. A dedicated DL at heart, Darkuro has an encyclopedic knowledge of diapers released over the past 30 years, making him an invaluable resource and contributor to PretendAgain.

*Staff members have been left off this list to protect their identity.

It may take many talents to run all aspects of a business, but it only takes one bad experience that isn't handled properly to lose a customer for life. It is for this reason we have made customer service our top priority. We spend countless hours on the details to ensure your experience is a great lifetime experience.

 

Verified Purchased Product Reviews

At Pretend Again, we believe honest feedback is the ultimate gift 🎁 we can give to our customers—and we don’t just talk the talk; we walk the walk! That’s why we proudly use Judge.me, a trusted review app, to make sure every review you see is 100% real 🏅 and 100% transparent 🪞.

Unlike our competitors, we don’t play games with cherry-picked reviews. Every single one comes from a customer who actually bought the product 🛍️ they’re raving (or ranting!) about. As customers of our own products, we know how important it is to trust what you read. 

No smoke, no mirrors—just authentic, frustration-free reviews straight from real people. So dive in, check out what others have to say, and know we’ve got your back every step of the way!  Click the badge below ⬇️ to learn more about how Judge.me keeps it real. 😊🛡️

Based on 948 reviews
94%
(888)
4%
(42)
1%
(11)
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(5)
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(2)
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TryAgains Diapers
Jonathan (South Carolina)
Medium / Case - 40 Diapers
Tariffs :(

I absolutely love the TryAgains but unfortunately they are now a little out of my price range with the additional surcharge. The extra $60 per case brings the total a little to close to $200 for my budget. Once the tariffs are lifted I will definitely be re-stocking though.

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TryAgains Diapers
Colin Kok (Minnesota)
Medium / Bag - 10 Diapers
Love!

These are amazing and are tied for my favorite diaper.

D
TryAgains Diapers
Deana Ramirez (Washington)
Best Diapers on the Market!

I love these diapers, I have never had a leak and I love the wetness indicator, they are soft and comfy and make me feel so secure!

ADORABLE

such a cute shirt and amazingly comfy

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TryAgains Diapers
T.B. (Washington)
One of the best!

These diapers are one of the better ones I have ever tried! The fit is secure, good absorption, and swell factor. These have definitely lived up to the hype in my honest opinion!

It’s incredibly comfortable and very cute. I love it to bits

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TryAgains Diapers
Tyler Baker (Oregon)
Medium / Bag - 10 Diapers
One of my new favorites

Over all these are pretty great. They're not gonna be the biggest of the noisiest. But for me and my current living situation, thats what I need. They're also the hook tapes. I always love these because they can be adjusted as needed. The normal sticky ones are cool, but I hate that if it ends up being too loose or not tight enough, youre generally just stuck with what you have. The designs are fun. I haven't had any issues with leaking yet. Love them.

Best diapers ive ever worn. Soft, great designs, absorbent, and perfect fit.

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TryAgains Diapers
Anonymous (Ohio)
Medium / Case - 40 Diapers
Plush, padded paradise!

I love these diapers so much, gang. You’ve got something just incredibly special. I still hope for something just slightly more feminine on the horizon! The sport mouse is admittedly my least favorite pal to have put on 😅

Absorbency is great, would like to see plastic backed versions that are more crinkly, possibly other design options.

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TryAgains Diapers
James Ferguson (New Jersey)
Large / Case - 40 Diapers
Try try again

I love how comfy they are and just having to keep trying them makes me feel like a bab

I
TryAgains Diapers
Ivy Meek (Illinois)
Medium / Case - 40 Diapers
New favorite!

Where do I start!? The fabric and padding is so soft and absorbant! And the prints.. omggg the prints! Never in my life have I wanted to model in diapers more than I have in these! Get them. Now. 🌀🌀🌀🌀🌀

A
TryAgains Diapers
Anonymous (Illinois)
Medium / Case - 40 Diapers

Literally perfect :) will continue to buy from this company

S
TryAgains Diapers
Spencer M Parker (Michigan)
Medium / Bag - 10 Diapers
Me & My Partner Love Them!!

I am very happy with my order! The pamps feel great and look great! I love them and would recommend them to others.

D
TryAgains Diapers
Devon Giertz (Arkansas)
Medium / Case - 40 Diapers
I Want More

I love these diapers! The cute designs, the fit, the absorbency, the materials used, and the cost is decently balanced! I have been wearing them full-time for the past 2 weeks and absolutely adore them! My only gripe is the Trunp surcharge but it's only $8 more compared to using the Shop mobile app. What I am hoping for is some new diaper designs! Perhaps some blue would be cool! Blue is my favourite colour. I love doing business with PretendAgains. They put so much effort, love, and care into their products. I have been ordering their diapers since 3rd of August of 2024 and their quality is always 10/10. Best thing about PretendAgains is they are always in stock. I wonder if they are going to make some plastic-backed diapers. That would be interesting to see!

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TryAgains Diapers
Joshua Poulin (Rhode Island)
Large / Bag - 10 Diapers
I love them!!

They are really comfy and me and my friend really like wearing them!! Plus the designs are adorable!

A
TryAgains Diapers
Alex Reintjes (Washington)
Medium / Case - 40 Diapers
So good!

These are my favorite diaper ever! If more diapers could be made like this, I'd be so happy!

Very good quality hoodie! It is well insulated yet breathable. Vibrant colors & beautiful design. The cut is definitely made for men, though.

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TryAgains Diapers
Tee (Utah)
Large / Bag - 10 Diapers
The Perfect Diaper

I have always been on this quest to find the perfect diaper and cloth backs are my go to so when i found out about tryagains i got really excited but when they actually got here… omg… they are perfect. i have tried almost every other cloth diaper and these have the best cloth feel the tapes are super strong all the characters are adorable and i haven't leaked once even when I'm lazy about changing. These are fs going to be my go to for the foreseeable future.

Good diaper, but as a small man even the mediums are quite large! No fault of the manufacturing just got to offer a size small!

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TryAgains - Relaxed Gamer Pants - Devin
Andrew Shewchenko (British Columbia)
Standard (UwU Edition) / 2XL
Comfy and breezy

I've had the opportunity try both the fitted and relaxed version of the gamer pants, and while my preference is the relaxed for sure (lots more room in the seat for a big diaper), I kinda wish there was an in-between option as the pants become a bit swooshy at larger sizes. Still, very cute and perfect for sitting at home, not wanting to change.

Material is light-ish, not a thicker cotton like jogging pants. Colours are bright and vibrant, they are very comfy.

Incognito (OwO Edition) / Blue / 3XL
Excellent!

This fits very well and is extremely cute. And of course the materials are very quality.

T
TryAgains Diapers
Thomas Bailey (Georgia)
Large / Case - 40 Diapers
We love them, and they'd be even better in small!

My boyfriend and I love these diapers; the large fits great on me, but the medium is a bit big for him. A small would be perfect if you guys could get those as an option from the manufacturer!

J
TryAgains Diapers
Jaden Stock (North Carolina)
Large / Case - 40 Diapers

diaper

R
TryAgains Diapers
Richard Chambers (Florida)
Medium / Case - 40 Diapers
Amazing Diapers 🥰😍😊😁

I love these and they are so soft and very absorbant ^^ best quality and comfort for my playtimes ^////^ :3 i will be buying these again when i run out 😋 keep it up!